Blogs have now been used by many companies as a means to reach their target market and improve the results of their marketing ventures. In the same manner, jobseekers can use blogging as one of the tools they can use while job hunting, increasing their chances of getting hired.
As with any part of the world, unemployment in New Zealand is one of the main concerns faced by its citizens. While the situation is far better than in other parts of the world, it does not discount the fact that finding work has become more challenging than ever.
The current situation faced by many jobseekers today has prompted them to use whatever tools that they can in order to improve their chances of standing out from the pool of applicants, increasing their employability and eventually getting hired by their prospective employers. One tool that is now being used by many of these jobseekers is blogging.
Blogging is currently used now by companies as part of their marketing ventures for their products and services. By incorporating keywords that are most likely to be used by their target market while conducting a search over the Internet, these blogs are included as part of the search results page listed by search engines, making their target market aware of their products and services. In the same manner, jobseekers can use blogs as a means to market themselves to recruiters who are constantly searching over the Internet to increase their chances of finding work. Here are some tips on how to use a blog as a tool for job hunting.
Choose Your Content
One of the ways how to use a blog as a tool for job hunting is by choosing carefully the content that you put in. Instead of merely blogging about the latest movie that you have watched or your favorite restaurant, write blogs that would serve as resource materials for those that are within the same industry that you are in. This gives you the chance to exhibit your knowledge about the industry that you are a part of, which could serve as a basis for recruiters to gauge your capability as a potential candidate that they can refer to prospective employers.
Just like in the case of companies using blogs for their marketing ventures, it is important to take time to carefully research on the keywords that you incorporate in the various entries that you include in your blogs. When a recruiter makes a search for potential candidates by typing in a variety of keywords for the search engine use. With the right keywords included in your entries, search engines are able to include your blog entries in the search results page provided to recruiters, allowing them to find you.
Include a Short Information about You
Most blogs provide a page where you can include some information about yourself. Use this as a summary of your curriculum vitae to give recruiters some more insight about you, your skills and experiences. Make sure to also provide some contact information—either a cell phone number or an email address—where they can reach you in the event that they take interest on you and offer you an employment opportunity.
Finding employment today has become increasingly more difficult. It is now time for individuals to take control of how they are portrayed in the job market. Come and take a look at what my team at Urban Swarm down in New Zealand has created to help proactive job seekers promote themselves and employers to find great new employees. http://www.urbanswarm.co.nz